Think of some of the deadliest diseases in the world. What comes to mind? Malaria, measles, AIDS? Probably not diarrhoea, right? Surprisingly, more children die from diarrhoea each year than all three combined. In fact, up to 3,000 children die every day from preventable diseases like diarrhoea, pneumonia, worms and trachoma. People living in poverty often have limited access to improved water sources and adequate sanitation. Micah Challenge’s Give Poverty the Flush campaign aims to draw attention to the difference that water, sanitation and hygiene improvement projects can make. The World Heath Organisation estimates that these improvements have the capacity to save two million lives annually and prevent 28% of all child deaths. Millennium Development Goal 7C aims to halve the number of people living worldwide without access to clean drinking water – approximately 775 million people – by 2015. While great strides towards this goal have been made – with two billion people gaining access to clean water since 1990, there is still a lot more work to be done.